![]() ![]() Once the original timer hits zero and the $47 offer expires, you could then create a second offer to get the item for $77-once again for a limited amount of time. Let’s say the regular price of an item you’re selling is $97, and you offer the early birds who visit your page a special price of $47. This strategy can work well even if the upcoming offer isn’t quite as good as the original one. In fact, as this example shows, you can transform your visitor’s disappointment of missing out on an initial offer into enthusiastic anticipation of being first in line for the next one. Using a countdown timer doesn’t need to be limited to promoting active offers, you can also use them to generate curiosity for upcoming offers. But if for some reason that isn’t enough encouragement, a countdown timer will hammer home the fact that the contest won’t be open forever. Who doesn’t love a prize draw? You get the chance to win awesome goodies at little to no cost. ![]() ![]() Adding an expiry date makes it extra tempting to sign up for your coaching class or session. Here are few examples of how you can use countdown timers to promote different types of offers: Online coaching classĬountdown timers work just as well for generating leads as they do for making sales. Whether you’re promoting something like a webinar, an online course, an ebook, a temporary discount, or an exclusive product launch, adding a countdown timer to your landing page will work to amplify your visitor’s urge to take action. And we’ll see in the next section how you can even use countdown timers to promote evergreen offers. ![]() So first off, when should you use them? Ways to use landing page countdown timers for your businessĪ countdown timer can find a home on virtually any landing page where the offer is restricted to a specific timeframe. We’ll also see how you can start taking advantage of your own landing page countdown timers using Leadpages. In this post, we’ll show you how countdown timers can help businesses get more conversions as well as looking at the different types of timers available. Put simply, a countdown timer sets a fire under your prospect’s pants. It’s an unmistakable, visual cue that the clock is (literally) ticking and that your offer will soon expire. The fact is that amplifying urgency helps you hook your visitors more quickly and can boost your conversions by as much as 30%.Īnd when it comes to creating landing page urgency, nothing beats a countdown timer. This is why you need to get serious about harnessing the power of urgency on your landing pages. But with the average attention span of visitors hovering around eight seconds, you have to pull out all the stops just to keep them on the page, let alone to get them to convert. The whole job of your landing page is to convince your visitors to complete a certain task-i.e. You can probably see where this is heading… In other words, even if there’s plenty of time to complete a task, the mere illusion of time pressure makes us more inclined to complete it. It’s a psychological principle that says we have an in-built tendency to gravitate towards urgent tasks, even if that urgency is artificially created. Have you heard of the “mere urgency effect”? ![]()
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